Top Content Marketing Tools for Small Business Owners

by Rajeev Rajagopal
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Effective content marketing can create a brand identity and increase business. There are a wide variety of tools to help businesses achieve these goals.

Being a small business owner, you might be trying several marketing strategies to engage with your targeted audience and get leads, right?

Content marketing is one of those effective ways to convert online searchers to website visitors and thus customers.

Businesses have to create effective content in diverse formats – blogs, articles, eBooks, podcasts, email campaigns, social media posts, infographics, and video content.

With attractive and informative content, you can –

  • boost website traffic
  • improve brand awareness
  • increase backlinks to website
  • build more credibility
  • increase your ROI

Certain useful tools are available that can make your content campaigns more effective by assisting in researching, creating, publishing, as well as measuring results. Such tools have great features to monitor and track content.

Check out these tools that can support your content marketing efforts.

  1. Buzzsumo

BuzzSumo is a valuable tool that helps to know what content works for your specific audience. This tool provides content insights to generate ideas, create high-performing content, monitor performance and identify influencers.

Marketers can get content ideas for any topic they choose.

buzzsumo content marketing tools

Four key components of this tool are – Discovery, Research, Influencers and Monitoring.

In the content discovery segment, users can check for content ideas by browsing topics, trends and forums. This tool provides access to real-time views of viral trends for any topic, domain or location.

You can identify keywords of high traffic to include in the content, find real content examples, view any topic trends and analyse questions by searching popular web forums and Q&A sites.

In the Research segment, this tool constantly crawls the web/social media feeds and lists popular content in any niche the user would like to have.

The tool also provides options to identify winning strategies for Facebook and sort backlinks by social engagement.

The Influencers segment helps identify the key influencers in a niche community, choose authors with authority, and find, follow and shortlist the most relevant influencers.

And the Monitoring segment helps users to keep track of competitors, brand mentions and industry updates. You will also get alerts on important social media events.

  1. Ahrefs

Whether your concern is to know what your competitors are ranking for, or to track your organic search traffic, or choose content topics and keywords relevant to your industry, Ahrefs can do all this for you.

content marketing tools ahrefs

This is an ideal tool to research keywords, content, backlinks and rankings, competitive analysis, and web monitoring. Key features in this tool include Site explorer, Keywords explorer, Site audit, Rank tracker and Content explorer.

Site Explorer combines 3 powerful SEO tools in one interface – Organic traffic research (track keywords competitors are ranking for), Backlink checker (identify websites that link to competitors’ sites and the quality of their backlink profiles) and Paid traffic research – (whether competitors are using paid search ads for paid traffic).

Keywords Explorer comes with great keyword ideas, accurate search volumes, advanced SEO metrics as well as SERP overview and ranking history of the top-ranking pages.

Site audit provides a detailed website analysis that helps to know what holds your site from ranking better and check out issues related to content quality, performance, social tags, and localisation among others.

Ranking updates for your desktop and mobile site and SEO efforts can be tracked using Rank tracker.

At the same time, the Content Explorer can get deeper into any piece of content and monitor whether a page is gaining or losing backlinks and check organic traffic with in-line charts.

  1. Trello

Streamlining content marketing can be done easily with the completely free Trello tool.

content marketing tools trello

Trello comes with visual boards, lists, and cards that allow businesses to organise projects in a better way.

Boards hold a lot of information and are ideal for content marketing including Facebook Ads. Also, users can create as many boards as they want.

While one board can be used for social media content creation, another can help with editorial purposes.

Trello cards allow us to add comments, attachments, and due dates, allowing project collaboration from beginning to end.

Its “Content Checklist” offers key steps for the content creation pipeline. The Funnel method is another key feature of Trello to organise content for editorial calendars and content marketing strategies.

Overall, marketers can also use this tool to strategise, plan, schedule and publish blog content.

  1. Google Analytics

For any business, a digital analytics platform is crucial to track business metrics. An extremely valuable tool, Google Analytics provides a deeper understanding of your customers.

content marketing tools google analytics

This analytics tool can show you how your content marketing strategy is performing and which specific areas you can improve.

This free tool’s machine learning capabilities and unique insights help users to get the most out of their data.

You can easily evaluate the performance of your marketing, content, products, and other features. It is easy to use and can provide solutions to whether your content marketing efforts are active, recent trends in content to follow, what are those valuable content marketing gaps you have been missing and so on.

Businesses can get a clear analysis of where their web traffic comes from, what their visitors are like, and how those visitors engage with your website. You can also monitor page speed, and measure your SEO success and ROI of content marketing strategies.

Along with analysing customer behaviour, it can also make buying predictions and has also proven to be ideal for a small business owner with a limited budget.

  1. Hotjar

Hotjar is a powerful content marketing tool that better reveals the online behaviour and voice of your users.

content marketing tools hotjar

Analysis, as well as Feedback tools, provide users with ideas on ways to improve the site’s user experience and focus on performance/conversion rates.

Along with other features, its analysis tools combine heatmaps to understand what your users actually want and to visualise how users interact with your website.

Conversion funnels of this tool provide great opportunities for improvement by identifying on which page and at which step most visitors are leaving your site.

Users can also improve online form completion rates, understand customer behaviour and thus provide what they actually need, get instant visual feedback from site viewers and collect responses from the audience in real-time from any device.

  1. Evernote

Businesses can stay more organised with this tool. It is the right place to note your ideas, where your entire team will have access and they can collaborate with one another.

content marketing tools evernote

With Evernote, you can manage content and projects easily on any platform — smartphone, tablet and desktop. It enables users to sync notes and files between devices.

Marketers can use this app to edit documents, add attachments, set reminders, clip web pages and record memos. Storing and sharing information can also be done quickly and securely in just one click.

Notes can be made easily accessible for any device. Its Resource library allows saving the most valuable materials and also allows building a content marketing calendar with other third-party tools, such as Google Calendar, Microsoft Exchange, Apple Calendar and

  1. Mailchimp

Email campaigns are on top of content marketing strategies. Creating beautiful, branded emails to engage an audience is now made easier with tools like Mailchimp.

content marketing tools mailchimp

This tool’s content studio allows syncing and storing photos, graphics and other files, making email marketing campaigns consistent. You also have the option to create a default logo for your campaign, find, share, and reuse content, allowing your team to work on campaigns together and thus stay on the same page.

Other key features include a Photo Editor that comes with built-in editing tools to resize images, add filters and text, adjust brightness and contrast; flexible email marketing templates and an intuitive designer, which makes it easy to send emails that really click.

Its built-in analytics tool also helps to keep track of open rates, clicks, and segment data.

  1. GetResponse

Users can easily send the right type of mail to the right audience at the right time with GetResponse. Marketers can use this tool to build an effective email marketing strategy in just a few simple steps, that is also within budget.

content marketing tools getresponse

Its drag-and-drop email editor allows designing and customising email templates much faster.

This powerful email marketing software features professional email templates, easy design tools and unmatched deliverability. Other essential tools of this software include Predesigned templates, Email marketing, Autoresponders and Marketing automation.

You can also track the performance of your email by tracking statistics and monitoring the results of your campaigns through advanced email analytics.

9. InVideo

Video marketing is yet another important part of any businesses’ content marketing strategy. InVideo is an ideal tool for marketers to design dynamic and visually appealing videos.

content marketing tools invideo

Its online video editor helps design professional-looking HD videos with filters, templates, stickers, and customised tools. Users can also choose media from this tool’s massive library of stunning videos and music.

Creating videos includes easy steps such as:

  • Log in to InVideo and pick one suitable template
  • Add the media to the template
  • Customise templates like change colours or animations
  • Preview the video and edit

10. Canva

Images have their own role to play in SEO campaigns, including content marketing.

content marketing tools canva

Professionally created images can add value to your content, as visual treat works better than just words. Such images can be easily designed with Canva, an image tool designed for content marketers.

Whether you are writing a web page, Google plus post or a Facebook ad, the right images matter.

Canva comes with formats and image sizes set up for all your key images. Users can also quickly edit text and colours or select from a wide range of icons, charts and images.

11. Airstory

Airstory is a powerful tool for writers, especially to write long-form content like e-books or whitepapers.

content marketing tools airstory

It helps in writing big content faster by putting all the pieces in one place​.

This tool is responsive and combines notes with a powerful outliner-slash-document.

Users of this software can sign in using the phone’s browser to write, add notes, drag notes onto the page and review someone else’s writing. Your content team can also use this tool’s friendly templates in just a click.


I hope this list of 11 content marketing tools helps you come up with the best content forms that meet your audience’s needs.

Such tools could be of great support for your digital marketing team to improve website traffic, increase ROI and help build your small business.

Want more marketing strategies, tactics and advice? Check out one of our most popular marketing guides: 

Rajeev Rajagopal is the owner of Managed Outsource Solutions which runs its digital marketing division through MedResponsive since 2003. As someone who has developed businesses in several industry segments, he loves strategizing and coming up with innovative solutions for businesses that are hitting a roadblock with their online strategy.

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