Give your eyes a break, listen to the audio version:
Awareness. Everyone wants it.
But it costs thousands to compete for your audience’s attention, doesn’t it?
Not if you’re a keyboard clicking, mousepad flicking, gun-slinging content king.
Websites, social networks and blogs have taken awareness campaigns into the 21st century.
So what are we waiting for? Let’s quadruple your content, audience and awareness in less time than it takes to boil the kettle and stir that tea until it’s cool.
Here’s EinsteinMarketer’s step by step guide:
Revisit Old Content
Yeah, I know it sounds boring, but don’t worry, you won’t have to go over every last comma in your blog stream.
What you’re looking for is numbers. Scan an eye over page hits, comments, social media shares and subscriptions.
Why was that content so popular? Was it the headline? The content itself? The timing?
Your reader engagement will be a key indicator here. Did you receive any positive comments about one specific nugget? Or does your readership spike at a particular time of the day?
This is where the magic happens.
We’re going to take that written content, and give it new life:
It sounds simple, and guess what? It really is. Read your blog aloud.
Do we need to explain, or are you beginning to catch our drift?
Video is the most popular online medium. If you’ve got a message you care about, there’s no better way to communicate it than via video.
Some people won’t even bother reading your blog, so cook them up a video to sink their teeth into.
Nail this form of content, add it to YouTube (as well as your blog) and watch the social media shares roll in.
Can you explain your key points in an image, infographic or visually pleasing graph?
This type of content guarantees repeat readership, and let’s face it, who doesn’t like pretty colours?
‘But EinsteinMarketer, my most popular piece of content was a video!’
Don’t worry, we hear you. Simply write that piece of content into a blog, pdf or email newsletter.
So there it is, quadrupling your most popular piece of content in ten minutes. We’d tip our caps, curtsy and say ‘adieu’, but we’re already busy reading this back for our podcast audience.