The (Most) Complete Guide to Creating Winning Facebook Ads (Anywhere)

facebook ads guide

This Complete Guide to Facebook Ads covers every step of creating a winning Facebook page, marketing channel and ad campaign from start to finish. 

BTW: We know a thing or two about it. Einstein Marketer spends £300k+ on FB ads every month (and that number keeps on growing).

If you’ve ever asked yourself…

  • How can I market my business on Facebook?
  • How can I get more Facebook page likes?
  • How can I create highly-targeted Facebook audiences to optimise advertising spend?
  • How can I retarget users who have interacted with my website/products/FB posts?
  • What Facebook campaign objective is right for me?
  • How can I get more post likes, shares and comments on Facebook?
  • What creative should I use for my Facebook ads?
  • How can I write better Facebook copy?
  • What split-tests should I run on my Facebook ads?
  • How can my posts and ads appear higher on the Facebook newsfeed?
  • What Facebook ad mistakes do I need to avoid?
  • How can I create a winning Facebook ad from start to finish?

…you’re in the right place!

Our Complete Guide to Facebook Ads answers all those questions (and loads more) as well as walking you through every step of your FB campaign build, including tons of explainers, screenshots (of real ad builds), proven strategies, tactics and optimisation ideas.

The guides are broken into 3 steps:

  1. Set-Up
  2. Creation
  3. Optimisation

BTW: There’s so much value in these guides that 99% of marketing agencies would charge serious £££ for this info. In fact, I bet some will a) Use it as a learning resource or b) Repackage, reuse and regurgitate this knowledge as their own!

If you have any questions about anything in these guides, feel free to get in touch with us via the ‘Contact’ button or directly via Messenger.

And remember, learning is earning. Invest in yourself and it will pay dividends.

Good luck!

Josh Barney @EinsteinMarketer

Set-Up

2

The Facebook Pixel: Your First Crucial Step Into FB Marketing

DON’T SKIP THIS STEP!

To really get the most from Facebook as a marketing channel, you must install a Facebook Pixel ASAP (BTW the sooner you have it, the more valuable it will become).

Check out this guide to understand why you need it NOW, what a FB pixel is and how you can install one immediately.

3

How to Get 1,000's of Facebook Page Likes for Free!

ONE OF OUR MOST POPULAR (AND VALUABLE FB) GUIDES OF ALL TIME!

The more Facebook likes and followers you have, the more people you can reach for FREE (with future promotions), the more avid fans you’ll create, referrals you’ll gain and social proof your business will have!

This guide is packed with serious value. Don’t miss out on the opportunity to generate 1,000’s of Facebook likes for free

Creation

4

The Ultimate Guide to Facebook Audiences

Discover how to optimise your ad spend (and not WASTE one penny on the wrong people seeing your ad), increase conversion rates and take your first steps towards FB ads that produce positive ROI’s with our Facebook Audience’s guide!

Including every step of our audience creation process: strategies, tips and how we spot and find high-converting audiences. Learn the audience building secrets of an agency who have spent £3 million+ on FB ads this year!

5

Everything You Need to Know About Every Facebook Ad Campaign Objective

OPTIMISE YOUR AD’S FOR SUCCESS WITH FACEBOOK’S AMAZING ADVERTISING AI

After building your audiences, you’ll need to create your first campaign. The first step is selecting the correct campaign objective. If you get this wrong, your entire campaign will sink!

Discover the misconceptions, most commonly made mistakes (that you MUST avoid) and the truth behind every single Facebook ad campaign objective in this complete guide! Prime your ads for sales, leads, engagement, traffic, messages…whatever your ad objective, this guide will hand you your most suitable ad objective.

6

The Complete (Step-By-Step) Guide to Winning Facebook Ad Creatives and Copy

CREATE WINNING ADS THAT GET RESULTS (AND PROVOKE ACTION)

Amazing audience + Perfect objective + Poor ad = LOSING CAMPAIGN! Nobody will take action if your ad creative is poor and your copy is weak.

This guide walks you through creating every element of an amazing, high-converting ad, including tons of tips, tactics and strategies (and a winning FB ad copy template that will work in any industry!). Don’t miss this!

Optimisation

7

20 Split Test Ideas to Test Your Way to Facebook Ad Success

TEST, ANALYSE AND OPTIMISE TO BOOST YOUR RETURN WITH SPLIT-TESTS

With your ads set-up and created, it’s time to find your winning formula.

This guide includes 20+ split test ideas, so you can find the weak spots in your campaign and tweak your ads to become (sales, leads or engagement) conversion machines.

8

The Facebook Ad Algorithm: How to Maximise Your Budget and Reach Without Increasing Spend

MAXIMISE YOUR RETURNS BY UNDERSTANDING FB’S AD ALGORITHM

To defeat the beast, you first need to understand it. This guide explains everything about Facebook’s ad algorithm, so you can get your ads to appear where they are most likely to generate returns, drive down your CPC’s and maximise your advertising budget,

including the 3 factors that will get your ad to appear in front of your most likely action-takers (at the most likely place that they’ll take action).