The ROAST Calculator
Monthly Advertising Budget
How much are you prepared to spend on digital advertising?
Digital advertising is a fundamental part of 21st century marketing. When you find an ad, offer and audience that make a return, you can scale up your digital advertising spend and take your ROAS percentage with it. Use the slider to see scaled up returns, as well as estimates for your next campaign. Learn more about improving your digital advertising and scaling up.
This is the average cost of one person clicking on your digital advert, AKA Cost-Per-Click.
If you’re an experienced advertiser, use your experience or your most recent campaign to adjust the slider. If you’re new to digital advertising or would like to see the average for your industry, select your niche from the dropdown menu at the top of the calculator. This will display Facebook Advertising averages. Use Google’s Keyword Planner to discover CPC for specific Google searches.
The percentage of people who visit your landing page and agree to take your offer is known as conversion rate.
Conversion rate doesn’t just apply to people who buy, it is also appropriate for lead generation. If you’re experienced, you should already know your average conversion rate, but for everyone else, the dropdown menu will indicate your industry’s average buying conversion rate (from Facebook ads). Learn more about increasing your conversion rate on our guide to landing pages.
How much revenue (on average) are you generating per conversion?
Smart marketers and sellers will have upsells and cross-sells involved in their offer, take this into consideration when estimating your average sales price.
Number of Clicks
Return on Ad Spend