5 Marketing Takeaways From EMC 2021 (Day 1)

by Josh Barney

EMC 2021 was epic!

For the first time post-pandemic, we were able to meet fellow entrepreneurs, learn from the top minds in the industry and enjoy all the advantages of the best live marketing event in the UK!

If you missed it, EMC 2021 took place over 3 days in Brighton, and in the next few weeks, I’ll be sharing some of the top takeaways, nuggets and information bombs dropped during the conference.

Day 1 of EMC2021 was opened by Steven Bartlett, the newest Dragon on the UK’s biggest business show, Dragon’s Den, before being followed by Rob Moore, The Disruptive Entrepreneur, Mat Wilson, Einstein Marketer CEO and many more amazing speakers!

Here are 5 of the top marketing takeaways from EMC 2021!

Steven Bartlett, What Makes a Good Entrepreneur?

Steven Bartlett is interviewed by Mat Wilson. In this snippet, Mat asks Steven about his upcoming role in Dragon’s Den, and what he looks for in an investible entrepreneur.

Jon Penberthy, Focussing Your Efforts

Jon Penberthy, founder of Ad Clients, during his talk about no-pitch webinars.

In this snippet, Jon explains the importance of focussing your efforts. In an age where entrepreneurs and marketers have many options, perhaps focussing down on one might reap bigger rewards.

Rob Moore, Why Aren’t You Producing More Content?

Rob Moore, The Disruptive Entrepreneur, during his talk about the evolution of the personal brand.

In a digital age where content is everything, Rob asks the audience why they aren’t creating more, and reinforces the importance of repurposing and publishing everywhere.

Spencer Lodge, Referral Targets

Spencer Lodge, Founder of Make It Happen University, during ‘Sales, The Most Underrated Skill in Business’.

Spencer speaks about the importance of his sales process and his favourite lead generation method, referrals. He reveals how his referrals play a huge role in achieving his sales targets and walks us through the process of sales > referrals > sales.

Mat Wilson, Landing Page Trust

Mat Wilson, CEO Einstein Marketer, during his talk ‘Client Getting Funnels’.

In this snippet, Mat talks about landing page trust, what prospects are really thinking when they land on a buying page and the importance of prospect empathy.


I’ll be back soon with more snippets from EMC 2021 Day 1, 2 and 3! Stay tuned to the blog to ensure that you do not miss anything!

If you’d like to watch the full-length talks from any of these speakers (and the many more that appeared at EMC 2021), create your FREE account to the Einstein Marketer studio – where we’ll be adding the videos very soon!


Josh is the Founder of We Imagine Media, an award-winning content marketer, best selling author and creator of the www.joshbarney.blog. He creates and strategises content, sharing the most successful tactics with his lovely audience. He hates writing in the third person, follow him on the social links so he can get back to writing as himself.

Leave a Reply

Your email address will not be published. Required fields are marked *

The 3 Pillars of Business

FREE 3-Part Video Training

You are agreeing to our Terms and Conditions