5 Marketing Takeaways From EMC 2020 (That You Should Know)

The first EMC is finished, and it’s safe to say that it surpassed everyone’s craziest expectations!

The feedback we’ve received and the social media posts that’ve mentioned the event have been nothing short of amazing- so thank you to everyone that took part.

BTW: Posts mentioning the EMC2020 event surpassed 6 million impressions on social media!

Now that the dust is settling, it’s time to look back at the biggest marketing takeaways from our inaugural EMC event hosted in Brighton.


The event, that stretched over 3 days, saw more than a dozen talented marketers and entrepreneurs explain strategies, tactics and marketing ideas that will have a massive impact on the attendees…

…and it shows, with most of our ticket holders already buying and reserving their ticket for EMC2021!

BTW: EMC is a marketing event like no other in the UK. There are no sales, pitches or offers, just 3 days of top marketers sharing leading marketing strategies for entrepreneurs, marketers and business owners!

We’re incredibly excited about the future of the EMC event after the impact of 2020’s inaugural showing, and as such, have decided to share a few snippets from the event.

Here’s 5 to get you started (we’ll be back again soon with more!).

EMC2020 Marketing Take-Aways

Tom Breeze: Diversifying Ad Spend

In this snippet, Tom (one of the world’s leading YouTube ad experts) shares his insights on spreading and diversifying ad spend on digital.

 

Mat Wilson: Pre-Qualifying Content

This is a snippet of one of Mat’s (Einstein Marketer’s Founder) talk at EMC2020. Here he discusses the importance of pre-qualifying content when it comes to building an email and retargeting list:

 

Jon Penberthy: Webinar Scripts

Jon gave an amazing talk at EMC 2020, including sharing a script that he has used on a webinar to make more than $1 million in sales (from that one webinar alone).

If you want to learn anything about webinars, Jon is definitely the man to learn from! Check out this snippet at EMC:

 

Josh Barney: The Right Kind of Attention

Yes, I was there too! During my talk I shared the framework for a content marketing strategy that consistently achieves 2000+ leads per month (from content alone), as well as 200+ awesome digital marketing tools.

Here’s a snippet from the first part of that EMC2020 talk:

 

Jay Alderton: Emotional Content

During EMC2020 Jay gave an amazing and insightful talk into the importance of social media content, and how to get the most out of it.

In this snippet, he talks about using emotional content to engage an audience:

 

Conclusion 


And that’s all 5!

Of course there’s more, a lot more…

…if you’d like to watch them and up your digital marketing game, check out every talk in full here!

I’ll be back with more snippets soon, in the meantime follow us on our socials to discover more awesome takeaways, check out one of our most-read and shared marketing guides, or contact us to learn more about how you can see all of the recordings via email ([email protected]).

More of our most popular marketing content: 

Director of Content at Einstein Marketer
Josh is an award winning content marketer and the Director of Content at Einstein Marketer, previously working as a content manager, freelance copywriter and marketer. He writes, edits, proofs and strategises content for Einstein Marketer's agency and their clients, sharing the most successful tactics and strategies with his lovely audience. He hates writing in the third person, follow him on the social links (above) so he can get back to writing as himself.

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