There will be no links, redirects or images in this article.
And I won’t apologise for it.
In fact, this whole piece will be a few hundred steps away from my norm and there’s good reason for it…
…but before I explain why, I want to pose a BIG question that’s been burning inside.
BTW: This is inspired by things I’ve seen too much of lately, and they are very difficult to ignore and even harder (for me) to NOT write about.
Why do SO MANY people say they want something, and then do everything in their power to avoid achieving it?
That question might’ve taken some of you by surprise and maybe even caused you to read it twice. Let me explain with a few examples:
Why do you:
- Say you want to earn more money, but make yourself a slave for routine.
- Say you want to lose weight or get in shape, but don’t go to the gym.
- Say you want that house, that car, those holidays, but when it comes to putting in the extra hours, you decide you’re too tired to act.
- Say you want to fulfil your potential, but aren’t ever prepared to take the initiative.
- Say you’re going to launch that business, create killer content or break the mould, but don’t ever start.
- Say you’re going to work harder (or make the affirmation that you’re already ‘hard working’) but allow yourself to be constantly distracted.
- Say you’re going to take the time and money to invest in learning, but when it comes to it, you never use the knowledge and by the time you are ready to use it, it’s already outdated (giving you yet another excuse not to start).
Ever heard the saying, actions speak louder than words? Nothing could be more apt to this article.
These Are All Just Words, Unless You Make Them Actions
We’re astonished when somebody steps onto a talent show stage and blows everyone away with their skills, we’re amazed when an athlete breaks records, when an entrepreneur makes millions (or even billions)…
…(some of you are even astonished when I share a marketing strategy that has crushed it for us)…
…and that’s because the vast majority of people aren’t prepared to DO.
There’s always an excuse, a distraction, a desperate need for somebody else to direct you.Those astonishing people (who take your breath away) are just people. The only thing that separates them from you, is their ability to DO.Click To Tweet
This is the crucial step that separates 2% of the world’s population from the other 98%, and guess what, it comes AFTER learning.
This is all just information and it’s useless…
…unless you use it.
Just like your education, your degree, the last blog post you read, the most recent podcast you listened to, the latest video you viewed, the last book you read, the event you attended most recently.
All of that stuff is worth nothing more than the electronic paper this is written on, until you actually put it to work.
And when (or more poignantly, if) you put the information to work, it becomes something else, something actionable and infinitely valuable…
Information and knowledge are two completely separate entities, and the sooner you realise this, the sooner you’ll understand where you’ve been going wrong.
What Separates Knowledge and Information?
Information is the words on this page, the voice in your headphones, the person on that video.
Knowledge is earned through the experience and application of information.
You don’t KNOW any life, business or marketing knowledge, until you’ve actually experienced it.
‘Knowing’ is where the true value comes in and it’s only achieved by DOING.
I’m Almost Finished, Promise
I don’t want you to be one of those people who watch and learn, but go missing when it comes to application.
Yes, I absolutely want you all to keep coming back and reading our articles, but I only write them so you can apply. I don’t write to teach or preach, I share this content so YOU CAN APPLY IT.I don’t want you to spend hours and hours on our website learning tons of marketing strategies only to go back to your normal routine and not doing anything with it. That’s a waste of both our time.Click To Tweet
As nice as it is to know that there are tons of our readers out there who think we’re totally awesome and keep coming back to read, it doesn’t mean anything to me unless these articles actually get you results.
Above all else, this is what I want.
It would frighten you to know how many emails I receive every week from ‘content marketers’ who want nothing more than a link to their site. It might not seem that way, but if they get a page to rank in number 1 spot on Google, no matter how good it is or what their audience can apply from it, they’re happy.
I want you to know that isn’t my game.
The highlights of my working week are emails or comments from people who drop me a line just to say that something has worked for them. That they’ve put a strategy or tactic into action and it’s produced results for them.
That’s the reason this blog exists.
It’s time you lowered your resistance, stopped finding excuses and being afraid. That part of your thinking is never going to disappear, all of us have it, but your success and knowledge depend on how well you’re able to overcome it and START DOING.
There’s Nothing More I Can Do From This Side Of The Keyboard
I want you to succeed, but beyond giving you the information, there’s nothing more I can do on this side of the keyboard.
I can’t reach through the screen, grab you by the hands and force you to start, I can’t make you break out of your routine and do something new. You need to take that action yourself.When an opportunity presents itself to you, it’s your obligation to maximise it, to discover the information that will help you succeed and turn it into knowledge.Click To Tweet
It’s worked for me and I guarantee, if you’re prepared to DO, be consistent and transform ‘useless’ information into (limitlessly) valuable knowledge…
…it’ll work for you too.