(Infographic) Email marketing Statistics 2018

The first ever email marketing blast was sent out in 1978 by Gary Theurk, AKA ‘the father of spam’.

This bulk email was sent to approximately 400 recipients and resulted in $13 million in sales. Not a bad return, eh?

Ever since this this insanely high ROI campaign, email marketing has become one of the most popular direct marketing channels…

…and there’s no sign of it slowing down.

40 years after ‘the father of spam’ had a lightbulb moment that would change the face of marketing, we’ve put together an infographic chock-a-block with email marketing statistics for 2018.

Within this infographic about email marketing statistics, you’ll discover prospective ‘growth’, why it still has a place in 2018 and hopefully, a few points of inspiration.


Email Marketing Statistics 2018

email marketing infographic 2018


Statista, MarketingWeek, Ascend2, eConsultancy, Adobe, Salesforce, Oberlo, Disqus, Statista, EmailMonday


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Director of Content at Einstein Marketer
Josh is the Director of Content at Einstein Marketer, previously working as a Content Manager, freelance copywriter and marketer. He writes, edits, proofs and strategises content for Einstein's agency and their clients, sharing the most successful tactics and strategies with Einstein's lovely audience. He hates writing in the third person, follow him on the social links (above) so he can get back to writing as himself.

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