2018 was an amazing year for the Einstein Marketer blog…
…at this point you might expect me to tell you how we went from 0 to x amount of followers, or had so many visits and social shares, or how many keywords we now rank (in the top 10) for on Google…
…but I don’t want to do that.
I want to take this opportunity to unashamedly THANK EVERYONE who’s had any interaction with Einstein Marketer over the previous 12 months.
If you clicked a link by accident and exited after 0.2 seconds, that includes you. If this is your first, second or just your third visit, I’m talking about you too. If you’ve never left a comment, shared or followed us, that doesn’t matter. Thank you.
Our team of marketers might have been in the game a while now, but that doesn’t mean we aren’t totally committed to learning. Every single visit contributes to our education and helps us better serve you in the future.
To commemorate our amazing year and incredible audience, I’ve tracked back and analysed every article published on the Einstein Marketer blog in 2018.
And by measuring individual page views, social shares, on-page metrics (time on page, bounce and exit rate) and backlinks earned, I’ve rounded up our top ten performing articles of 2018.
Thank you for an amazing year and I promise that in 2019, Einstein Marketer will serve you even better!
The Top Ten Einstein Marketer Articles of 2018
In no particular order…
#1: The Psychology of Colour in Marketing: The Ultimate Guide to Landing Pages, Branding and CTA Power Colours
This article was originally published on November 1st and immediately took off. At the time of writing, it holds a top ten spot within the most clicked articles on Zest.
It covers the psychological effects of primary and secondary colours, as well as black and white.
If you love a good marketing psychology article, this is one of our best!
#2: How to Use Instagram Hashtags (and How Not to) in 2018
Instagram has had another massive year and that reflects in the popularity of this in-depth guide to Instagram Hashtags.
This article was picked out by several blogs for their email newsletter, boosting Einstein Marketer’s brand reach (without any extra marketing effort).
#3: The Ultimate Guide to Facebook Ad Campaign Objectives
The longest article published in 2018, this post explains every Facebook ad campaign objective and tells you exactly where and how to use them.
Facebook ads are probably the most cost effective form of digital advertising and this guide proves their popularity, detailing a whole host of common mistakes we see from Facebook advertising beginners.
#4: I Published 104 Blogs in 124 Days, Here’s How I Never Run Out of Ideas
On the (rare) occasion somebody asks me what my favourite blog on Einstein Marketer is, I nearly always say this one (depending on what side of bed I crawled out of).
Of all the (longer) articles published in 2018, this one had the best on-page metrics, as well as ton of social shares.
#5: The 35 Most Important Google Ranking Factors and Their Explanations
Google rank is vitally important for long term traffic growth. This article lists the 35 most important google ranking factors and explains exactly what they mean.
It did especially well for bounce rate (with tons of linked examples embedded in the article) and was very popular on social.
#6: The Facebook Ad Update Nobody is Talking About: Reverse Engineer Your Ads!
Yet another article proving our audience’s interest in Facebook advertising.
This article covers an advertising transparency feature that the social media giant added to their platform in 2018, and explains exactly how marketers can use it to their advantage.
If you’re a Facebook advertiser who is keen to reduce CPC/CPA, this is a must-read.
#7: Are You Being Followed By Robots? And Should you Buy Followers? Instagram Bots, the Complete Guide
The inspiration for this blog actually came from somebody who called themselves an Instagram Influencer, but turned out to be nothing more than a follower-buyer.
2019 will prove to be a massive year for Influencer Marketing and we expect (the majority of) brands to have realised just how fake some of these ‘influencers’ are.
If you’re into Instagram marketing, or want to learn more about spotting the phoney ‘influencers…
#8: The Ultimate Messenger Marketing Guide (with Winning Case Study Template)
Messenger Marketing is becoming increasingly popular and why not?
It boasts massive open rates and a whole host of different capabilities.
In this article we explain how to get started with Messenger alongside a tried and tested winning formula.
#9: The Best (and Worst) Times to Post on the World’s Biggest Social Media Platforms
This is without doubt the shortest entry onto our ‘most popular’ posts list…
…but despite its length, this post proves to be one of our best performing slow-burners. At the time of publishing it, we received lots of backlinks to this post and as a result, it continues to do well on Google.
It provides a simple promise and delivers on it, and that’s why it did so well.
#10: 3 Big Mistakes (You’re Making) That Are Killing Your Organic Reach on Facebook
It speaks volumes about the incredible growth of the Einstein Marketer blog that the majority of entries into this list were published at the back-end of 2018…
…but this one bucks the trend, performing incredibly well at the start of the year.
At the time of publishing this article, Facebook had made an update that restricted post reach from business pages. We explained the three crucial mistakes that many of these businesses were making, and directed them towards a better Facebook posting strategy.
Once again, I’d like to thank you guys for making 2018 such a great year. Without you, there is no us!
If there’s anything you think we missed last year, or anything you’d like to know more about, don’t hesitate to get in touch! We’re only a few clicks away!