Should You Set Up A TikTok Business Account?

by Samantha Hackett

Are you wondering if you should set up a TikTok business account?

TikTok is a social media platform that’s relatively new yet highly popular. It might not be the first social media app you think of when it comes to marketing your business. But as its popularity only continues to grow, it’s clear that TikTok deserves a place near the top of your to-do list.

Before you set up your TikTok business account, there are a few things you need to know.

Keep reading to get the lowdown on using TikTok for business and all the TikTok marketing best practices. 

TikTok For Business

A TikTok business account is a specific kind of TikTok account that’s optimised to promote a business. This type of account is different from the typical creator profile on TikTok.

Business accounts are specifically geared to help brands get discovered through features such as:

  • Unique engagement solutions
  • Real-time performance tracking
  • The ability to recognise and post relevant content and trends 

If you have a product or service to promote, a TikTok business account is a smart way to do it. TikTok has 800 million active monthly users. It’s available worldwide in more than 150 countries.

This social media app is especially popular among teens and young adults. 

Once your TikTok profile is set up, you can begin posting content and growing your account. The content you post will be similar to the content that other TikTok creators post.

Your content, however, will always have an end goal of driving more brand awareness, website traffic, and conversions. Here are four specific ways you can use TikTok for business.

Partner With Influencers 

One of the easiest and most effective ways to make your brand known on TikTok is to partner with influencers who already have a platform on the app. 

Benefits Of Working With Influencers

Influencer marketing is a highly popular marketing method among companies of all industries and sizes. Businesses are making $5.20 for every $1.00 spent on influencer marketing. And many marketers notice a positive ROI from influencer marketing — an ROI that’s better than what they see from other marketing channels. 

Influencer marketing can have a lot of benefits for your brand, and TikTok influencer marketing is even more effective.

On TikTok, it’s easy to find influencers who are willing to work with you. It’s also easy to create content that looks natural — in other words, an advertisement that doesn’t feel like an advertisement.

With all of these benefits, TikTok influencer marketing is a must for your business.

How To Find Influencers

Finding a TikTok influencer who’s a good fit for your brand might feel like finding a needle in a haystack. But when you know how to search for influencers, it’s really not that hard.

Tools like Influence Grid can help you find existing influencers on the platform. Search using keywords to find influencers who fit your niche.

For example, if you’re a fashion brand, try searching “fashion” to find influencers in the fashion industry. You can also narrow your search according to influencer size, location, and other parameters. Influence Grid will provide you with a list of influencers and their contact information.

With Influence Grid, the search process is made seamless — there’s no need to spend hours digging.

You can also search for TikTok influencers within the app itself.

Type a keyword or a hashtag into the search function and then scroll through the users who pop up. While this can be a simple way to find usernames, it might end up creating more work for you.

Many influencers don’t make their contact information readily available, so finding a reliable way to connect with them might be more difficult.

Paid TikTok Advertisement

Paid TikTok advertisements can be an excellent method of exposing your account to more people. Before you can create an advertisement, however, you’ll have to tweak some settings in your account.

How To Set Up A TikTok Ads Account

To create your TikTok ads account, register for a TikTok business account. Then navigate to your “Ad Account Settings” from your Ads Manager dashboard. Next, click on “Settings” and “Business Information” to add your business details (information such as industry and address).

Once you’ve completed that step, click “Primary Contact” under Account Setup and add your contact information so you can be reached regarding payment information.

Next, fill in your tax information and payment method.

When your account setup is approved, you can start thinking about what kind of ad you’d like to create.

Types Of TikTok Ads

There are several different types of TikTok ads. The type of ad you create will depend on your campaign goals.

Brand Takeovers

Brand takeover ads pop up as soon as a user opens the TikTok app. This type of ad can also show up on the For You page.

Brand takeover ads often have a link that goes to a landing page.

In-Feed Ads

In-feed ads are ads that appear in a user’s feed. These videos pop up in between other videos as a user is scrolling through their feed.

In-feed ads are effective because they don’t look like ads — they just look like normal videos. 

Sponsored Hashtag Challenges

Hashtag challenges are a great method for brands to get more awareness and revenue.

When you create a sponsored hashtag challenge, you ask your followers to post videos of themselves using your product or doing a specific activity or dance. 

Branded TikTok Filter

TikTok’s AR filters are a fun way for users and brands to interact. 2D and 3D effects created by brands provide another option for users to enjoy as they’re creating content for TikTok.

User-Generated Content

Another method of promoting your TikTok business account is user-generated content.

UGC is a popular and effective way of marketing your business. Consumers find UGC nine times more impactful than influencer content.

User-generated content highly impacts your customers’ purchasing decisions. And chances are, there are already plenty of great videos out there relating to your business.

Doing a duet or reposting someone else’s video to get it onto your page are good ways to build connections and increase brand awareness. 

You can also create a branded hashtag and invite your followers to use it. If you come up with an interesting and engaging idea, your followers are likely to get on board, creating videos with that hashtag. This is a good way to get more brand awareness (and eventually, more revenue). 

Create Your Own Content

Finally, if your goal is to establish yourself on TikTok, establish your account by consistently posting high-quality content. This will help you gain credibility with users who check out your profile.

As you work on creating videos, keep an eye out for current trends or popular sounds. Taking part in these trends as you create your content can help you succeed with the TikTok algorithm. It will also help your videos be more popular among your audience. 

Remember to be creative as you plan your videos. While it’s important to hop on board popular trends, you don’t want your content to look exactly like everybody else’s.

Create videos that are authentic and genuine — videos that clearly come from your brand. This will help your TikTok business account grow and succeed.

Use TikTok To Help Your Business Grow

The verdict is in: Your brand needs a TikTok business account.

If you haven’t already, create a TikTok profile and start posting content. Then use tactics such as influencer marketing, user-generated content, and paid TikTok ads to help your profile grow.

TikTok is a smart way to grow and improve your brand!

Want more social media marketing advice and strategies? Check these out:

Samantha is a Marketing Coordinator at Influence Grid with an expertise in all things TikTok and social media marketing. Our passion is to help companies partner with influencers and kill it in social media!"

4 Responses

  1. I manage our new TikTok for the Aquarium I work for, and it is frustrating that we can’t use the most popular sounds because if they have any piece of a song, that sound is marked as unavailable for commercial use.

  2. I work with a brand that has been posting for months using a non-business account. They now want to run paid ads but they know if they “upgrade” to a business account then they will lose access to a tremendous amount of the music that they currently use. Is this simply the trade-off you have to accept if you want to post as a business? Or are there any workarounds so you can continue to post as a creator and also run paid ads as a business?

    1. I would love to know if you ever got a response to your question? Did you stay with your Business Account or switch back? I’m trying to make that decision as I now have a Business Account and I do not see the benefit of it for my business at this time.

  3. Hi,
    I have gone through the blog and I must say it was very informational and the facts you stated are true. Well, I would also like to share some facts on TikTok Advertising and Marketing.

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